The 5 Steps to Listing a Successful Short SaleAgents often tell us that they refuse to list short sales. Many have tried, unsuccessfully, to negotiate short sale transactions in the past and swore off trying again. Others don’t want to invest the time to learn what they believe is a “niche” specialty. Some are agents who have successfully closed short sales, but it was such a painful process, they have avoided taking on another. Unfortunately, if you are one of these agents, you are missing out on the greatest opportunity available in today’s market.
The short sale market is no longer a niche. Any agent who wants to survive and thrive today must master the short sale process. The challenge most agents have with short sales is they start the process once they have a purchase and sale contract. This will cause you a tremendous amount of stress, frustration and heartache! The following system has helped tens of thousands of Certified Distressed Property Expert (CDPE) designated agents:
Step 1: Complete 80% of the Paperwork at the First MeetingIn a short sale situation, it is critical that you review and get the seller to sign the following forms: Signature Authorization – Recommended for all transactions (distressed or not), this should be sent to the mortgage company immediately after the listing appointment. Short Sale Disclosure – In a short sale situation, this is mandatory. Hold Harmless – In a short sale situation, this is also mandatory.
Homeowner Property Checklist – Remember, the property has to sell. Include suggestions for getting the property prepared on the Homeowner Property Checklist. Note: All of these forms are available online for CDPEs in the Member Resources area. Step 2: Short Sale Pricing StrategyPricing a short sale, and the subsequent pricing reductions, are the most important factors in getting a contract and having your short sale approved. The reality is, the short sale probably needs to be the lowest comparable property in the neighborhood in order for a buyer and buyer’s agent to cooperate. Additionally, in the case of a short sale, the buyer’s agent needs to be enticed to not only show the property, but to cooperate with the process. If you are a CDPE-designated agent, we recommend you use the CDPE Listing Price Worksheet included in your Member Resources. You can also create your own form. You will need to consider:
1. Fair market value Step 3: Take Pictures, Two SetsWhen you are at your initial appointment with a short sale seller, you need to take photos the same way you would with any other listing, only you need to take two sets. The first set of pictures are the ones you would normally take for marketing: front of the house, back yard, kitchen, living area, bathrooms, etc. The second set should include specific pictures of any damage the property has or repairs that it needs. These should be as detailed as possible. Use the CDPE Photo Log, or take notes, to help you remember the damage you have photographed. Step 4: Damage and Repairs, Record the Details As you take pictures of the property, complete the CDPE Repairs and Damage Form, or record the information on your own. This will be very valuable to you later when it comes to negotiating with the bank. You also don’t want to have to make repeated, unnecessary trips to the property, so we want you to accomplish as much as possible on the first visit. Go room by room and note everything. Step 5: Initial Title/Lien SearchWe recommend you have an initial title search done on every distressed (or otherwise) property you list. For a short sale, this is especially important, because if you have liens, fines, code violations or other clouds on the title, you need to see if they can be removed or negotiated immediately. In many cases, you should not pursue a sale.
Lien Negotiation Another tactic is to have the homeowner sign a note for a portion of the lien so that it can be removed from the property and placed on your client personally. In all cases with a short sale, you and your client need to do whatever possible to reduce all liens prior to package submission.
IRS or Federal Tax Liens These subordinations are usually handled by a special department and not by your client’s investigator. Make certain that your client begins this process immediately and is in the process of getting an authorization to subordinate as quickly as possible. This way he or she knows exactly where to send a draft to HUD immediately when you receive an offer. Visit the IRS website at http://www.irs.gov to find information on:
Now that you have completed these five steps, you are ready to list the property. But listing is just the first phase. The CDPE Designation course will teach you everything you need to know to list, submit a proposal, negotiate, and close short sale transactions. Eighty percent of homeowners in distress say their first call would be to a real estate agent Will you know what to do when a homeowner calls you looking for help? Stop missing out, and start profiting from the opportunities in your market to help homeowners avoid foreclosure! |
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